Our goal is to make a contribution to the future of retail. Therefore we focus on three main research-areas along the fashion value creation chain.

 

Fashion Retail Analytics
Data analytics in fashion along the retail value chain helps the company to gain strategic relevant information and achieve competitive advantage.

 

Service Innovation for Omni-Channel Retailing
Omni-Channel Retailing is a concept to integrate offline and online channels into a retail companies’ business model in order to create a seamless experience for the customer. We develop new concepts and applications in this area.

 

IoT-Solutions for Smart Store Environments
IoT (“Internet of Things”) helps virtualising physical objects like garments on a sales floor.

 

Here you can obtain further information about the topics: