Especially retailers that come from brick-and-mortar stores (offline market) need to approach the online giants. They try to develop an omni-channel strategies by expanding their business models (doing so by adding further channels like an online channel).
The goal is to create a seamless customer experience with an improved operating model that integrated its online, offline and mobile channels.
The customers for example can buy a garment from the local store online. Instead of going to the physical store he orders it online and gets it sent in the mail.
Statistics show that omni-channel customers are a retailer’s most valuable customers. They spend more and are more profitable.
Our team wants to tackle the key questions related to a company’s omni-channel strategy and mobile opportunity. We develop and expand new and existing channels with employing:
- augmented reality
- Amazon’s Alexa
- intelligent dressing rooms
The Omni-channel approach contributes to increased mobile engagement, users and revenue. An efficient and effective omni-channel strategy presents retailers with a significant opportunity as they seek to engage with and know their ever-evolving customer base. Returning items rate can be decreased a customers’ satisfaction and loyalty increased.
Only few retailers today are successfully executing on all of their omni-channel initiatives since the idea of seamlessness and retailer sophistication isn’t fully evolved, and what’s missing is the “how”.