The rising use of mobile platforms and growing customer preferences has changed the retail market over the last years. Online retailers are dominating the markets in many segments. Fashion retailers seek an integrated strategy that ensures it could meet and exceed customers’ expectations.
Especially retailers that come from brick-and-mortar stores (offline market) need to approach the online giants. They try to develop an omni-channel strategies by expanding their business models (doing so by adding further channels like an online channel).
The goal is to create a seamless customer experience with an improved operating model that integrated its online, offline and mobile channels.

The customers for example can buy a garment from the local store online. Instead of going to the physical store he orders it online and gets it sent in the mail.

Statistics show that omni-channel customers are a retailer’s most valuable customers. They spend more and are more profitable.

Our team wants to tackle the key questions related to a company’s omni-channel strategy and mobile opportunity. We develop and expand new and existing channels with employing:

  • augmented reality
  • Amazon’s Alexa
  • intelligent dressing rooms

The Omni-channel approach contributes to increased mobile engagement, users and revenue. An efficient and effective omni-channel strategy presents retailers with a significant opportunity as they seek to engage with and know their ever-evolving customer base. Returning items rate can be decreased a customers’ satisfaction and loyalty increased.

Only few retailers today are successfully executing on all of their omni-channel initiatives since the idea of seamlessness and retailer sophistication isn’t fully evolved, and what’s missing is the “how”.